As a UX designer, I’ve faced a lot of projects where the client particularly asks “to be accessible.”
When using the word “accessibility” in our industry we normally mean that our products have to be accessible for those with disabilities, and as designers, we should make sure that everyone can access and enjoy our products.
When accessibility just includes this group of people, we are leaving many others out of our range. That’s the reason why I prefer to use the word “inclusivity” instead of accessibility.
In the context of product design, inclusivity means making our products the most usable by the widest range of people including, but not limited to, people with disabilities. …
Usability testing is one of my favorite ways to test a product/service/tool. Just sitting next to your participants and analyzing their reactions and talking to them is something I enjoy a lot because it gives you so much info and insights that are gold.
For those reading this article (thanks!) and are not familiar with what a usability testing is, I would strongly recommend this article of NN Group, really easy to read that will give you a basic understanding of this way of testing.
From my perspective, I would suggest starting with a list of points or assumptions (let’s try to start building our UX vocabulary) that you would like to test and prove. …
If by any chance you have read the About section in my portfolio, you might know that I studied Advertising and Public Relations at Universidad de Sevilla in Spain.
One of my favorite teachers (and for most of the students) was David Selva with no doubt. His methodology and way of teaching were completely different, explaining his subjects in a fun (and funny) way to keep the class engaged.
Thanks to the social media and a crazy road trip that we both did through Romania, I still have a good relationship with David after so many years.
Some months ago David reached me to ask me for a favor. He was writing a book about the different roles in Advertising in order to help recent graduates know more about what they could do after finishing their studies. So, he based his book on the different points of views from current workers whose role is related to Advertising. …
While working at MediaMonks I had to deal with a big fish. It was a huge project that was asking us for a complete redesign of its website.
I had the honor to participate in the early stages of the project when the groundwork for the production phase is laid down. And it was where we had to propose a new Information Architecture (IA).
In order to test our proposal of the new Sitemap, I used a tool from Optimal Workshop called Tree Jack. This tool is perfect when it comes to testing a Sitemap remotely.
Tree testing is an exercise that will help us to understand if users felt comfortable and if they were successful in navigating through the new Information Architecture we proposed (without the influence of navigation aids and visual design). …
Overseeing design concepts from inception through implementation was a real challenge for me. This was my first project without any “senior support” and, to be honest, I was really scared.
Design a product from scratch sounds very difficult…and it is! When you have to make all UX decisions, you got nervous and sometimes you were more focused on avoiding possible mistakes than thinking in possible solutions. But making decisions made me learn, being mistaken made me grow to become a better UX Designer. …